Sunday, February 22, 2009

BOICOT BIMBO. BIMBO CHEATS, NO WHOLE WHEAT IN ITS BREAD.

The organization El Poder del Consumidor (EPC) has meet with the procurator Antonio Morales de la Peña, head of Profeco (institution  that is intendeded is in favor of the costumer) as well as the representants of lawyer areas, about the verification and lab tests to argue the case of the false whole wheat bread BIMBO.

Before them this organization showed the failures and cheating in the marking of the brands of Oroweat, Wonder y Bimbo since no one of this contains at least 50% of whole wheat, neither wheat germ.

Thus signaling this, they presented that this is a scam to the costumer and a very serious health risk for 10 millons of diabetics in Mexico, who are looking to avoid the intake of bleached wheat by medical recommendation while they believe that acquiring those brands are following medical recommendations.

Therefore in February of 2008, EL PODER DEL CONSUMIDOR stated an impeachment against BIMBO, same that EL PODER DEL CONSUMIDOR did not get reply about it or if it was considered by Profeco.

Profeco said this:
-that the complain was evaluated and found that BIMBO, was in agree with the normativity and was in rule (same that could be refused according with the information presented by EPC
-that they are going to evaluate the quality of the product (when?),
-that the new rulement for whole bread was done and discussed between the government and the enterprises and was published in the Official Journal to get public comments, approved and just is expected their definitive publication.
So I ask to myself, is more important the enterprise than the costumers to evaluate release the sale. Nobody knows about this "democracy to comment about the quality of bread".
-that are not parameters to define what kinbd of breads should be considered "100% integral",
-that PROFECO did not answer to the complain and impeachment of El Poder del Consumidor because "no one official rule obligate to them to do answer"

For this, El Poder del Consumidor will continu working on this matter, looking for to avoid that nor the costumer, nor the society,
continue scamed by BIMBO

NOTICE: Due the growing problematic of the traffic in mexican cities. EPC will participate in the programa Espiral the next Tuesday 24, at 11PM by means of Channel 11, Mexico. Check it.

Free translation from information of
El Poder del Consumidor

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